Creating a character: the adventures of Zidore with the Apprentis d'Auteuil


Zidore through the ages

For over 150 years, the Fondation des Apprentis d'Auteuil has been supporting thousands of young people and their families, providing care, assistance and integration.

The evolution of the foundation's graphic charter allows us to delve into the evolution of graphic design over more than a century!

The nature of this character was already well-defined for our interlocutors: a slightly facetious, sympathetic youngster of around fifteen years of age... So we had to create a Zidore embodying all this.

Fabien Toulmé, a cartoonist, accompanied us on this mission.

The first step was to define the character's level of realism. The more stylized the character, the more he can be identified with "all young people". This first step was carried out in pencil.

The apprentices chose a semi-realistic style (drawing in the middle). Now we had to specify the character's features: a little older than on the pencil sketch, with hair a little longer to look "less neat"...

Fabien suggested a simple red cameo to match the apprentices' logo.

Fabien then adapted the character in a variety of attitudes.