Research on visual literacy

When it comes to looking at an image, we often have the illusion that everyone will see the same and receive the same message. Yet, as with a written text, one must learn to decode certain norms to understand the message of an image, in the sense that its author wanted to give.

Let us take the example of perspective. Depending on the age, the relative size of the characters in an image may have different meanings. If today a smaller figure will be seen as being more distant than the larger figure, among the Egyptians or some medieval painters the smaller figure is seen as less important than the bigger one! This is called a signifying perspective.

représentation egyptienne, les personnages du dessous sont interprétés comme "moins importants" Gravure du Moyen Age, les personnages les "moins importants" sont représentés plus petits et en dessous  

Today, for some populations, a figure drawn larger than another can be simply perceived as a giant!

Lire la perspective

That is why we pay particular attention to the concept of visual literacy.

When we start a project, we begin by asking ourselves about the public reading codes for which we are going to draw.

We have developed a set of images targeting different image reading codes (camera angle, abstraction, ...) which allows us to evaluate the sensitive points to be taken into account in order to make comprehensible media.